
RAPIT
2024
Branding / Package / Social Media Ads
The name RAPIT comes from a combination of Rapid and Pit stop. This product provides a quick, convenient, but also satisfying and vibrant moment of energy charge for customers who live in busy schedules.
Mission
- Provide a quick, convenient, but also satisfying and vibrant moment of energy charge for customers who live in busy schedules.
The logo is an expression of this experience customers will get. While the basic type in the logo consists of a squared shape, only the R has a rounded shape which represents a clock inside the circle. This contrast represents the separation of the experience with the products from their busy ordinally lifestyle.