RAPIT is a conceptual branding and packaging project for a protein drink and energy bar. The name combines “rapid” and “pit stop,” representing a quick yet powerful recharge for people with fast-paced lifestyles.

I designed the brand to feel bold, energetic, and fresh—something that could stand out on a shelf and feel like a welcome break in someone’s busy day. This project challenged me to think not just about visuals, but also about how a product feels and functions in real life.