kaburagi
kaburagi
kaburagi
Branding/Logo/Illustration
Branding work for a Yaoya market, which is known as a Japanese-styled grocery store, was to spread the culture of Yaoya globally and also to get attention from younger generations, which typically don’t prefer to eat vegetables.
Branding work for a Yaoya market, which is known as a Japanese-styled grocery store, was to spread the culture of Yaoya globally and also to get attention from younger generations, which typically don’t prefer to eat vegetables.
Branding/Logo/Illustration
Branding work for a Yaoya market, which is known as a Japanese-styled grocery store, was to spread the culture of Yaoya globally and also to get attention from younger generations, which typically don’t prefer to eat vegetables.
MISSION
MISSION
MISSION
- Spread the culture of “Yaoya” globally
- Appeal to younger consumers uninterested in vegetables.
- Spread the culture of “Yaoya” globally
- Appeal to younger consumers uninterested in vegetables.
- Spread the culture of “Yaoya” globally
- Appeal to younger consumers uninterested in vegetables.
The logo was created based on Kanji, the logographic characters of the Japanese writing system. It carries meaning as a whole, encompassing both the Kanji letters and the surrounding shape. I removed the top portion of the first character, which represents “grass” or “plant,” and transformed it into a stem for vegetables and fruits. This approach makes the logo more universal while preserving its representation of Japanese culture.
The logo was created based on Kanji, the logographic characters of the Japanese writing system. It carries meaning as a whole, encompassing both the Kanji letters and the surrounding shape. I removed the top portion of the first character, which represents “grass” or “plant,” and transformed it into a stem for vegetables and fruits. This approach makes the logo more universal while preserving its representation of Japanese culture.
I created a series of vegetable icons, focusing on those commonly sold in Japan but rarely seen in the United States. The organic, imperfect lines and shapes of these illustrative icons contrast with the clean geometric logo and typography while also reflecting the natural essence of organic vegetables—one of the key concepts of this branding.
I created a series of vegetable icons, focusing on those commonly sold in Japan but rarely seen in the United States. The organic, imperfect lines and shapes of these illustrative icons contrast with the clean geometric logo and typography while also reflecting the natural essence of organic vegetables—one of the key concepts of this branding.
